Web Survey Bibliography
Title The Internet and the Changing Role of Market Research
Author Venter, P., Prinsloo, M.
Source In Brookes (Ed.): Monograph 10 - Marketing Research in a .com Environment
Year 2000
Access date 16.06.2004
Abstract This paper, which complements the one by Karl Irons, Peet Venter and Meyer Prinsloo, considers the increasingly important role that the Internet plays in the changing market research environment. They then use case histories to illustrate the problems and advantages associated with internet-based research, and identify possible ways to overcome problems and utilising advantages, such as running parallel control groups using conventional research media to check for validity. They propose a number of initiatives for researchers moving to online research, and optimistically conclude: "It has to be said that Internet-based research is an ideal tool to support the changing role of market research …It enables market research to add more value to the business".
Access/Direct link Homepage - Esomar
Year of publication2000
Bibliographic typeJournal article
Web survey bibliography - 2000 (46)
- Pollsters Inside the Box; 2000; Clark, R.
- The threat of satisficing in surveys: The shortcuts respondents take in answering questions; 2000; Krosnick, J. A.
- Designing Web Usability; 2000; Nielsen, J.
- Comparison of telephone, mail, Web, and IVR surveys of drugs and alcohol use among University of Georgia...; 2000; Bason, J. J.
- The measurement of personal values in survey research: A test of alternative rating procedures; 2000; McCarty, J. A., Shrum, L. J.
- Model of behavioral intention. A two-factor motivational model of behavioral intention; 2000; Thomas, R. K.
- DMS/AOL's Opinion Place expands research services to offer broadest online representation available...; 2000
- Research Report: The Evolving Relationship Between General and Specific Computer Self-Efficacy—...; 2000; Agarwal, R., Sambamurthy, V., Stair, R.
- Old, new make up today's surveys.; 2000; James, D.
- Software Comes Down to Earth; 2000; Macer, T.
- Using Web questionnaires for judgement and decisoin making research; 2000; Baron, J., Siepmann, M.
- Tell me, what did you see? The stimulus on computers; 2000; Krantz, J. H.
- Computer software and qualitative analysis: trends, issues and resources; 2000; Lee, R. M., Esterhuizen, L.
- Web and Mail Survey: Comparison on a Large-Scale Project; 2000; Kennedy, J. M., Kuh, G. D., Li, J., Hayek, J., Inghram, J., Bannister, N., Segar, K.
- Method and Representation in Internet-Based Survey Tools: Mobility, Community, and Cultural Identity...; 2000; Witte, J. C., Amoroso, L. M., Howard, P. E. N.
- Developing Usability Guidelines for AudioCasi Respondents with Limited Literacy Skills; 2000; J., Schneider, S. J.
- Technology Effects: Do CAPI or PAPI Interviews Take Longer?; 2000; Fuchs, M., Couper, M. P., Hansen, S. E.
- What Users Want From a Tool for Analyzing and Documenting Electronic Questionnaires: The User Requirements...; 2000; Kelly, M.
- Documentation for 2000 Presidential Election Internet Survey; 2000; Alvarez, M. R., Sherman, R.
- Internet Panel Response To The 'State Of The Union' Address: An Experiment; 2000; Frankovic, K. A.
- Current Practices in Intraspinal Therapy - A Survey of Clinical Trends and Decision Making; 2000; Hassenbusch, S. J., Portenoy, R. K.
- Online qualitative research task force: report of findings; 2000; Sweet, C., Walkowski, J.
- International growth of Web survey activity; 2000; MacElroy, B.
- Using online focus groups for e-commerce research; 2000; Johnson, W.
- The future of online research; 2000; James, D.
- Taking It To The Web; 2000; Grant, A. T., Dispensa, G.
- An opposing view of online surveying; 2000; Gorman, J. W.
- You've got surveys; 2000; Lipke, D. J.
- Developing usable Web sites - a review and model; 2000; Cunliffe, D. V.
- Impact of measurement periods on website rankings and traffic estimation: a user-centric approach; 2000; Lee, Su., Leckenby, J. D.
- The power of online research; 2000; Taylor, H.
- Report from Portland. AAPOR conference focuses on Web research; 2000; Totten, J. W.
- Psychological Experiments on the Internet; 2000; Birnbaum, M. H.
- A Brief History of Web Experimenting; 2000; Musch, J., Reips, U.-D.
- Potential of the Internet for Personality Research; 2000; Buchanan, T.
- Using the Internet for survey research: A case study; 2000
- Leverage-saliency theory of survey participation; 2000; Groves, R. M., Singer, E., Corning, A.
- E-interviewers add human touch to Web-based research; 2000; Wygant, S., Feld, K. G.
- Variables influencing dropout rates in Web-based surveys; 2000; MacElroy, B.
- Research non-stop; 2000; Grecco, C.
- Measuring response rates in online surveys; 2000; MacElroy, B.
- Content Analysis of the World Wide Web: Opportunities and Challenges; 2000; Weare, C., -Y., Lin, W.-Y.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- Use of E-Mail And Internet Surveys By Research Companies; 2000; Totten, J. W.
- A Comparison Of Mail, Fax, And Web-Based Survey Methods; 2000; Cobanoglu, C., Warde, B., Moreo, P. J.
- Introduction: Survey and Statistical Computing in the New Millennium; 2000; Banks, R.